Distribution Instructions and Backgrounders:
Wild Salmon in Trouble Video

Thank you for agreeing to help distribute Watershed Watch’s short animation on sea lice. We are available if you need any additional help or have any questions about distributing the animation (see contact information at the bottom of the page).

Below are instructions that describe how to distribute the animation in three different ways:
1) Provide a link to your members through email communications;
2) Include a link to the animation on your website; or
3) Host and display the animation on your website.
We encourage you to distribute the animation in as many ways as possible. Below the instructions are informational backgrounders (short, medium and long) which you can copy and paste to introduce the animation and the salmon farming issue. You are free to use these backgrounders (and modify them to your liking). We’ve included the backgrounders to make things easy on your end.

 

Instructions

(Some distribution options require a basic level of technical experience.)

1) To add a link in an e-mail to your members/newsletter list do one of the following:

a) For simple email distribution lists, introduce the animation in the body of the email (copy and paste one of the backgrounders) and urge readers to go to the landing page link: http://www.watershed-watch.org/sealice.html

OR

b) If you are technically able to add HTML code to your email/newsletter, insert the code below which will act as the link:

<a href="http://www.watershed-watch.org/sealice.html" alt="Sea Lice and Wild Salmon Video" title="The Problem with Sea Lice and Wild Salmon: A Watershed Watch Video">Wild Salmon in Trouble Video</a>

2) To add a link to the animation on your website:

Introduce the animation on the intended webpage (copy and paste one of the backgrounders) and add the HTML code from above (1b) and urge viewers to follow the link.

3) To add the video into your site directly, do one of the following:

a) Introduce the animation on the intended webpage (copy and paste one of the backgrounders) and add the HTML code below into your website where you want the video to appear. If you, or someone in your organization is comfortable with HTML and uploading to your server via ftp, we recommend you skip this step and use option 3b instead.

<iframe height="464" width="550" src="http://www.watershed-watch.org/WW_sealice_video.html" title="The Problem with Sea Lice and Wild Salmon: Wild Salmon in Trouble. A Watershed Watch Video"><a href="http://www.watershed-watch.org/sealice.html" alt="Sea Lice and Wild Salmon Video" title="The Problem with Sea Lice and Wild Salmon: A Watershed Watch Video">Wild Salmon in Trouble Video</a></iframe>

b) Upload the video to your server and add the required HTML code to your webpage. To use this option either download the self extracting .exe (easiest method but works for PC users only) or the regular .zip file links below and the click on the 'save' button in the dialogue box.

Each link contains 3 files: the flash (.swf) video, an auto-run script, and a sample HTML page. Upload all three to the folder on your server you wish to host from, and test it by opening the WW_sealice_video.html file with your favorite browser. Once you've checked this works, copy the HTML code (all content inside the <body> tags) from the WW_sealice_video.html file and paste into your own webpage.

SealiceVideo.exe : self extracting zip file (8.52 MB)

SealiceVideo.zip : just the compressed zip file (7.85 MB)

 

Backgrounders

(Backgrounders are only suggested text and can be modified. You may also introduce the animation with your own text.)

Short Backgrounder

Watershed Watch’s animation Wild Salmon in Trouble explains the link between farmed salmon, sea lice and wild salmon and is available at www.watershed-watch.org/sealice.html

Medium Backgrounder

Watershed Watch’s animation Wild Salmon in Trouble is based on peer-reviewed scientific research and foreshadows an uncertain future for coastal ecosystems and communities if something isn’t done to protect wild salmon from salmon farm derived sea lice. The video and a list of ways people can help are available online at: www.watershed-watch.org/sealice.html

Long Backgrounder

Watershed Watch produced the animation Wild Salmon in Trouble to clarify why sea lice are a problem for wild salmon and to provide an overview of the salmon life cycle so the public can make informed decisions regarding the seafood they purchase. Wild Salmon in Trouble is illustrated from the perspective of migrating wild salmon before and after the advent of salmon farming. It highlights the fact that even low numbers of sea lice on individual farmed salmon can translate to large numbers of sea lice being released into the nursery grounds of wild salmon. It also emphasizes the fact that although sea lice are a natural part of ocean ecosystems, sea lice from salmon farms are unnatural and may cause serious problems for juvenile wild salmon. The animation is based on published, peer-reviewed scientific research and foreshadows an unknown future for coastal ecosystems and communities if something isn’t done to protect wild salmon from farm derived sea lice. The video and a list of ways people can help are available at: www.watershed-watch.org/sealice.html

Contact information:

If you have technical trouble with distributing the animation, please contact with a detailed description of your question or call Stan Proboszcz at (604) 253 3393 to arrange a time to speak with our website technical advisor.