Distribution Instructions and Backgrounders:
Aquacultural Revolution: The scientific case for changing salmon farming

Thank you for agreeing to help distribute Watershed Watch’s film on the science of salmon farming and sea lice. We are available if you need any additional help or have any questions about distributing the film (see contact information at the bottom of the page).

Below are instructions that describe how to distribute the film in three different ways:
1) Provide a link to your members through email communications;
2) Include a link to the film on your website; or
3) Host and display a shorter, 5 minute, version of the film on your website.
We encourage you to distribute the film in as many ways as possible. Below the instructions are informational backgrounders (short, medium and long) which you can copy and paste to introduce the film and the salmon farming issue. You are free to use these backgrounders (and modify them to your liking). We’ve included the backgrounders to make things easy on your end.

 

Instructions

(Some distribution options require a basic level of technical experience.)

1) To add a link in an e-mail to your members/newsletter list do one of the following:

a) For simple email distribution lists, introduce the film in the body of the email (copy and paste one of the backgrounders) and urge readers to go to the landing page link: http://www.watershed-watch.org/programs/aquaculture.html

OR

b) If you are technically able to add HTML code to your email/newsletter, insert the code below which will act as the link:

<a href="http://www.watershed-watch.org/programs/aquaculture.html" alt="Aquacultural Revolution Video" title="The scientific case for changing salmon farming: A Watershed Watch Video">Aquacultural Revolution Video</a>

2) To add a link to the film on your website:

Introduce the film on the intended webpage (copy and paste one of the backgrounders) and add the HTML code from above (1b) and urge viewers to follow the link.

3) To embed a shorter (YouTube) version of the video into your site directly, do the following:

a) Introduce the film on the intended webpage (copy and paste one of the backgrounders) and add the HTML code below into your website where you want the video to appear.

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/KlEoXaTBf_s&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/KlEoXaTBf_s&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

 

Backgrounders

(Backgrounders are only suggested text and can be modified. You may also introduce the film with your own text.)

Short Backgrounder

Watershed Watch’s film Aquacultural Revolution: The scientific case for changing salmon farming discusses the mountain of evidence implicating open net cage salmon farming in damage to our oceans and ecosystems and is available at www.watershed-watch.org/programs/aquaculture.html.

Medium Backgrounder

Watershed Watch’s film Aquacultural Revolution: The scientific case for changing salmon farming is a documentary style film by Damien Gillis interviewing many prominent scientists and First Nation representatives who speak their minds about the salmon farming industry and the numerous problems associated with it. The video and a list of ways people can help are available online at: www.watershed-watch.org/programs/aquaculture.html.

Long Backgrounder

Watershed Watch produced the film Aquacultural Revolution: The scientific case for changing salmon farming to highlight the mountain of scientific evidence that indicates that open net cage salmon farming is harmful to wild salmon and ocean ecosystems so the public can make informed decisions regarding the seafood they purchase. Aquacultural Revolution is a documentary style film by Damien Gillis that includes interviews with many prominent scientists and First Nation representatives who speak their minds about the salmon farming industry and the numerous problems associated with it. The film shows that the independent, peer-reviewed science is clear--open net cage salmon farming is harmful to wild salmon and action must be taken to separate farmed fish from wild stocks to protect ocean ecosystems. The video and a list of ways people can help are available at: www.watershed-watch.org/programs/aquaculture.html.

Contact information:

If you have technical trouble with distributing the animation, please contact Stan Proboszcz proboszcz (at) watershed-watch (dot) org with a detailed description of your question.